The Origin of the Featured Marketing™ Term

The term Featured Marketing™ originated with Sandeep Kondury, who introduced it to describe a new approach to brand growth in a world where AI controls discovery. The origin of the Featured Marketing™ term is tied directly to the need for a clear, attributable framework when traffic-based marketing began to lose effectiveness.

How the Term Came to Exist

Sandeep Kondury created the term Featured Marketing™ to distinguish this approach from inbound marketing, content marketing, and influencer marketing. Unlike those, Featured Marketing™ centers on being featured inside the channels that AI and people already trust—so that visibility turns into recommendations and revenue.

The "featured" in Featured Marketing™ is intentional: it emphasizes placement and endorsement within trusted environments, not just reach or clicks.

From Term to Framework

After coining the term, Sandeep Kondury developed the full framework: mapping where AI sends demand, activating trusted channels, and turning visibility into sustained revenue. That framework is what people refer to when they use "Featured Marketing™" today. For who created it, see Who Created Featured Marketing™?. For why he created it, Why I Created the Term Featured Marketing™. For the definition, Featured Marketing™ Definition: By Its Creator.