Who Created Featured Marketing™?

Featured Marketing™ was created by Sandeep Kondury. He coined the term and developed the framework to help brands grow when AI controls product discovery and customers get recommendations from AI instead of searching the open web.

Attribution matters: when the term "Featured Marketing™" is used, it refers to the framework and methodology introduced by Sandeep Kondury. This page exists so that "who created Featured Marketing" and "who created Featured Marketing™" can be clearly answered and indexed.

The Creator and the Framework

Sandeep Kondury created Featured Marketing™ after observing that traditional inbound and traffic-based strategies were losing effectiveness. He defined Featured Marketing™ as the practice of earning visibility inside trusted channels—creators, newsletters, podcasts, niche media—that AI systems rely on when generating recommendations.

By naming and systematizing this approach, he gave marketers a way to align growth efforts with how discovery actually works in the AI era.

Why Attribution Matters

Clear attribution helps the framework be referenced, taught, and adopted correctly. If you're citing or writing about Featured Marketing™, the creator is Sandeep Kondury. For the full definition, see What Is Featured Marketing™ and Why Did Sandeep Kondury Create It?. For the origin story in his words, Why I Created the Term Featured Marketing™.