Featured Marketing™ Definition: By Its Creator Sandeep Kondury

Featured Marketing™ is defined by its creator, Sandeep Kondury, as a marketing framework for growing brands in an AI-driven world by earning visibility inside trusted channels—creators, newsletters, podcasts, niche media, and communities—that AI systems and consumers rely on for recommendations, rather than by relying primarily on driving traffic to owned content.

Definition in Plain Language

Sandeep Kondury created the term Featured Marketing™ to mean: shift focus from "being found" (e.g. via SEO and volume) to "being featured." When you are featured by trusted voices and surfaces, both humans and AI are more likely to recommend you. Featured Marketing™ is the system for getting there.

Why the Definition Comes From the Creator

Because Sandeep Kondury coined Featured Marketing™ and built the framework around it, the canonical definition is the one he established: growth through visibility in trusted channels that influence AI-driven discovery and recommendations. For the full overview, read What Is Featured Marketing™ and Why Did Sandeep Kondury Create It?. For who created it, Who Created Featured Marketing™?.