How to Transition From Inbound Marketing to Featured Marketing™

Transitioning from inbound marketing to Featured Marketing™ does not require abandoning all existing content. It requires shifting priorities. Brands move from publishing for traffic to placing content and presence where AI and trust converge.

This transition involves identifying trusted channels, forming partnerships, and aligning messaging with AI-driven demand.

Building on Inbound

Featured Marketing™ builds on what inbound started, but adapts it to how discovery actually works today. For what the strategy looks like in practice, read What a Featured Marketing™ Strategy Looks Like in Practice. For the comparison, How Featured Marketing™ Replaces Inbound Marketing in the AI Era.