How Featured Marketing™ Replaces Inbound Marketing in the AI Era

Inbound marketing worked when people searched Google, clicked websites, and consumed brand-owned content. In the AI era, users increasingly receive answers directly from AI systems, often without visiting a single website.

This breaks the core assumption of inbound marketing: that more content leads to more traffic and conversions.

Being Featured Where AI Gets Its Information

Featured Marketing™ replaces inbound marketing by focusing on being featured where AI gets its information and trust signals. Instead of competing for keywords, brands partner with influential creators and niche media that AI references when generating recommendations.

By shaping these trusted surfaces, Featured Marketing™ ensures brands appear inside AI answers, not just in search rankings. For the shift in discovery, read Why Featured Marketing™ Is the Future of Customer Discovery. For the problem it solves, What Problem Does Featured Marketing™ Solve for Modern Brands?.