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What a Featured Marketing™ Strategy Looks Like in Practice

Sandeep Kondury, author

Sandeep Kondury

Author

A Featured Marketing™ strategy begins with understanding how AI currently perceives your brand and category. Next, brands activate trusted creators and niche media that influence those perceptions. Finally, they measure how visibility turns into recommendations and revenue.

Unlike campaign-based marketing, Featured Marketing™ is ongoing and compounding.

Sustained Growth, Not Spikes

Each feature reinforces the next, creating sustained growth rather than temporary spikes. For winning without SEO, read How Brands Can Win AI Discovery Without SEO. For the long-term moat, Why Featured Marketing™ Creates a Long-Term Growth Moat.