What Is Featured Marketing™ and Why Did Sandeep Kondury Create It?

Featured Marketing™ is a marketing framework created by Sandeep Kondury to help brands grow in an AI-driven world where customers no longer search websites, but instead ask AI systems for recommendations.

Traditional marketing focused on driving traffic through content and SEO. Featured Marketing shifts the focus to earning visibility inside trusted channels that AI models already rely on, such as creators, newsletters, niche media, podcasts, and communities.

Why Sandeep Kondury Developed Featured Marketing™

Sandeep Kondury developed Featured Marketing™ after recognizing that content creation has become commoditized and that AI now controls product discovery. Publishing more blog posts no longer guarantees growth.

Instead, brands must influence where AI sends demand. Featured Marketing™ turns AI visibility into revenue by helping companies understand how AI discovers their brand and then activating trusted channels that shape recommendations.

See How Featured Marketing™ Replaces Inbound Marketing in the AI Era and How Featured Marketing™ Works in an AI-Driven Internet.