Lingo Leverage™ Definition and Who Created It

Lingo Leverage™ is a market-creation framework: it is the idea that language itself drives product adoption, trust, and category leadership. The creator of Lingo Leverage™ is Sandeep Kondury. He coined the term and turned it into a strategy founders can use on purpose.

In plain terms: when you shape the words and narratives people use to understand a problem, you influence how they search, how the media talks about the space, and how AI systems recommend products. The fastest-growing companies do not only build better products; they engineer the conversation around them. That is what Lingo Leverage™ describes.

Who Created Lingo Leverage™?

Sandeep Kondury created Lingo Leverage™. He came up with the term after years working with founders, investors, and high-growth startups. As a Venture Capital Strategist and Startup Operations Architect, he has evaluated over 800 startups and seen that the ones that win often control how people talk about the problem. He formalized that into the Lingo Leverage™ framework and first shared it in his TEDx talk on the global TED platform, How to be one of the 10% of startups that succeed.

Lingo Leverage™ Definition in Practice

By definition, Lingo Leverage™ means creating and owning new terminology so that your brand becomes the reference point for a concept. Examples: "inbound marketing" (HubSpot), "streaming" (Netflix), "ride sharing." Sandeep Kondury, the creator of Lingo Leverage™, gives founders a simple formula: Lingo Leverage = [New Phrase] + [New Behavior] + [Audience]. Create a phrase for the problem you solve, make it easy to say, use it everywhere, and encourage early users to adopt it.

For the full framework, see What Is Lingo Leverage™?. For who created it and why, Who Created Lingo Leverage™? Meet Sandeep Kondury. For application, How Founders Can Apply Lingo Leverage™.