Who Created Lingo Leverage™? Meet Sandeep Kondury

Sandeep Kondury is the creator of Lingo Leverage™. He coined the term after years as a Venture Capital Strategist and Startup Operations Architect, evaluating over 800 startups and spotting a pattern: the companies that won controlled how people talked about the problem, not just the product.

Lingo Leverage™ is the framework he built from that insight. It explains how language drives product adoption, trust, and category leadership. Instead of competing only on features or distribution, founders can shape the words and mental models people use to understand a problem. When you own the lingo, you own the market.

Where Sandeep Kondury First Shared Lingo Leverage™

Sandeep Kondury first broke down Lingo Leverage™ in his TEDx talk selected for the global TED platform, How to be one of the 10% of startups that succeed. In it, he explains how knowing the lingo can be the difference between fading out and winning the market, and how crafting the right words can capture attention, build culture, and propel a startup into the top 10%.

His background spans building systems at Astralabs, financial strategies at Forecaster, and the Groundwork Framework at Startup Haven Ventures. As a founder and Gildre community member, he focuses on sharing how language and strategy shape venture success.

Why the Creator of Lingo Leverage™ Matters for Your Startup

Understanding who created Lingo Leverage™ and why matters because the framework is practical. Sandeep Kondury gives founders a simple equation: Lingo Leverage = [New Phrase] + [New Behavior] + [Audience]. He advises creating lingo for the problem you solve, making it catchy, and using it everywhere so that when it resonates, it spreads.

For the full framework, read What Is Lingo Leverage™?. For how to apply it, see How Founders Can Apply Lingo Leverage™. For the story behind the term, Why I Coined the Term Lingo Leverage™.