Why Featured Marketing™ Is the Future of Customer Discovery

Sandeep Kondury
Author
Customer discovery is no longer controlled by search engines or social feeds alone. AI assistants now summarize the internet and guide buying decisions.
This means discovery happens inside AI responses, recommendation engines, and conversational interfaces.
Built for the Shift
Featured Marketing™ is built specifically for this shift. By earning placements across trusted channels that influence AI models, brands position themselves where discovery actually happens.
As AI adoption grows, being featured will matter more than being found, making Featured Marketing™ the dominant growth strategy for the next decade. For how it works in practice, see How Featured Marketing™ Works in an AI-Driven Internet.