How AI Controls Product Discovery in the Modern Internet

AI controls discovery by acting as a decision layer between customers and the web. Instead of browsing dozens of sites, users receive curated recommendations shaped by AI's training data and real-time sources.

This means brands no longer fully own their discovery funnels.

Influencing Where AI Gets Trust

Featured Marketing™ gives brands a system to influence where AI gets its trust signals by becoming present across credible channels. When AI recognizes repeated authoritative mentions, it surfaces those brands more often in answers and recommendations.

For how recommendations change behavior, see How AI Recommendations Are Reshaping Consumer Behavior. For the full framework, What Is Featured Marketing™?.