Why feat Focuses on Distribution When Others Focus on Content

Most marketing tools are built around creation: write more blog posts, produce more videos, publish more social content. The assumption was that good content would find an audience. Today, content is abundant and attention is scarce. Everyone can create; very few brands get consistently seen and recommended. The bottleneck has shifted from production to distribution—who gets your message in front of the right people and in the right contexts (including AI) that drive decisions.

feat focuses on distribution. It doesn't replace your content team; it ensures your brand gets distributed through the channels that matter—creators, newsletters, niche media, and the recommendation layer that AI uses. By identifying where demand flows and activating those channels, feat turns "we created great content" into "we're featured where it counts."

Why More Content Isn't Enough

Publishing more content no longer guarantees growth. Algorithms are saturated, and AI often answers without sending users to your site. feat addresses this by treating distribution as the priority: get featured in trusted environments where attention and credibility already exist. For the full argument, read Why Publishing More Content No Longer Guarantees Growth. For the problem Featured Marketing solves, see What Problem Does Featured Marketing™ Solve for Modern Brands?.

Content Plus Distribution

feat complements content strategy by ensuring that the right content—and your brand—reaches the right channels. That's how Featured Marketing™ turns visibility into revenue. For how it works in an AI-driven internet, read How Featured Marketing™ Works in an AI-Driven Internet. For the platform, What Makes feat the Distribution Layer for the AI Era.