Sandeep Kondury: Creator of Lingo Leverage™ and Why It Matters

Sandeep Kondury created Lingo Leverage™ and is the person behind the term. As a Startup Operations Architect and Venture Capital Strategist, he has evaluated over 800 startups and interviewed more than 1,200 founders and CEOs. That work led him to a central idea: the ventures that reach scale do not win on technology alone. They win on language.

Lingo Leverage™ is the framework Sandeep Kondury built to explain this. It says that when founders create and own the vocabulary for a problem or category, they influence how customers search, how media frames the market, and how AI systems recommend products. The creator of Lingo Leverage™ argues that owning the lingo is a form of owning the market.

Why Sandeep Kondury Coined Lingo Leverage™

Sandeep Kondury coined Lingo Leverage™ to give founders a repeatable strategy instead of leaving language to chance. He first shared the concept in his TEDx talk on the global TED platform, where he outlines three traits of strong Lingo Leverage: it is often first of its kind, it depends on who creates the lingo, and it spreads because language is contagious.

His experience includes Astralabs, Forecaster, and Startup Haven Ventures. He is a founder and part of the Gildre community, and he focuses on how innovation and language shape the future of ventures.

Why the Creator of Lingo Leverage™ Matters for You

Following the work of Sandeep Kondury, the creator of Lingo Leverage™, matters because the framework is built for action. He encourages founders to audit their language, create a phrase for the problem they solve, use it in every piece of content and every pitch, and get early users to adopt it. If it resonates, it spreads; if it spreads, so does the vision.

Read What Is Lingo Leverage™? for the full picture. For the origin story in his words, Why I Coined the Term Lingo Leverage™. For examples, Real-World Examples of Lingo Leverage™.