← Back to blog

Lingo Leverage™ for AI Startups

Sandeep Kondury, author

Sandeep Kondury

Creator of Lingo Leverage™ | TEDx Speaker

AI startups face a unique challenge. Many products sound identical because they rely on the same underlying technologies. Lingo Leverage™ helps AI companies escape feature parity by reframing what they actually do in human, memorable terms.

Instead of competing on models or benchmarks, founders use language to define outcomes and mental models customers care about.

Visibility in AI Discovery

In an AI-driven discovery environment, language also determines visibility. AI systems rely heavily on consistent phrasing, definitions, and conceptual authority. By owning a unique term through Lingo Leverage™, AI startups increase the likelihood that search engines, chatbots, and recommendation systems associate them with a distinct category.

For more on AI and language, read How Lingo Leverage™ Works in the AI Era. For the science behind why this works, see The Science Behind Lingo Leverage™.