Common Misconceptions About Lingo Leverage™
Sandeep Kondury
Creator of Lingo Leverage™ | TEDx Speaker
A common misconception is that Lingo Leverage™ is just branding or copywriting. In reality, it operates at a deeper strategic level. Branding expresses identity. Lingo Leverage shapes cognition. It determines how people frame a problem before they ever evaluate solutions.
Another misconception is that coined terms are artificial or forced. The opposite is true when done correctly.
When Coined Terms Work
Effective Lingo Leverage emerges from real customer pain points and simplifies something people already feel but cannot yet name. For how to validate that your concept resonates, read How to Validate a Lingo Leverage™ Concept. For application, How Founders Can Apply Lingo Leverage™.